Introducing: Curious Core Values

Curious Wines will be four years old this November. Same age as my youngest, Sarah, and it’s a useful comparison. Sarah can walk and talk (for Ireland), she’s confident, outgoing, loves bright colours and literally glows with energy and attitude.
But she’s also still a baby. She’s still learning her place in the great scheme of things, absorbing everything around her, understanding what people expect of her, what she likes and how to get the best out of life.
We felt as Curious grew we needed a sense of direction ourselves. Our little company is growing rapidly, we’re employing and expanding in new directions. We feel we’ve found our feet, but need a compass to stay balanced and focused.
We’ve always prided ourselves on things like customer service, our relationships with suppliers, our integrity and our sense of fun. So we thought we’d explicitly describe those characteristics, define what it means to be Curious Wines, and set out our core values for everyone to see. These values define our culture, our brand, how we operate and who we are. They also prescribe how we will grow in the future.
We aim to wow customers with our wines, our service and our passion. We aim to wow suppliers, business partners and each other with the way we do business. We want to make everybody who comes into contact with Curious Wines better for the experience.
These are the values that we live by.
1. Deliver wow through service.
We seek to create ‘wow’ with customers, suppliers, partners and ourselves by going above and beyond expectations and delivering world-class service at every opportunity.
2. Have fun and be happy.
We think about wine and work the same way: they’re for enjoying but not getting too serious about. We love what we do and try to pass that onto our customers whenever we can.
3. Be passionate.
We’re passionate about wine, about service and about making people happy. Showing and sharing this passion is infectious, people experience it and become passionate themselves.
4. Be curious.
Curious Wines is for people who like to explore, learn and are always open to trying new things. For us it’s about constantly developing and improving, individually and as a company.
5. Be open and honest.
We believe in open, honest relationships and are committed to consistent and fair pricing that is sustainable for both our suppliers and us, and that delivers value to our customers.
6. Be accountable.
Everyone at Curious Wines is individually and collectively responsible for outstanding customer service. We are proud of what we do and we stand over our products and our service.
7. Be appreciative.
We show appreciation towards customers and suppliers. We aim to be humble and modest, and generous with time and knowledge. We show respect, courtesy and patience. We say thank you.
8. Be creative.
Our goal is to be innovators and leaders in our field, to embrace and drive change. We create and innovate to do things faster, more efficiently, less costly and better for our customers.
9. Be resourceful.
We do more with less, thinking all the time how we can do something better and smarter using fewer resources. We constantly seek to reduce waste and costs without compromising service.


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Tramore Commercial Park, Tramore Road, Cork, T12 V5DE, Ireland | Tel: +353 21 432 0233