We believe in total integrity when it comes to pricing. That means pricing fairly and consistently for the equal and sustained benefit of our customers, our suppliers and ourselves.
We price honestly and fairly
We set our prices to reflect as strong a quality/price ratio as possible on every wine and purchase at a price that is sustainable for our producers. Every wine we source is tasted and customer-tested to ensure it delivers the best possible value at its price point.
We never create false discounts
We never, ever inflate a price to subsequently discount it. We use seasonal promotions to concentrate our buying for the period in question, encourage customers to try new wines from regions they wouldn’t normally go to, and to provide a strong and genuine value proposition to our customers on every visit.
We guarantee your assessment of value
Every wine and every price is backed at all times by our 100% satisfaction guarantee – your delight or your money back.
The Curious Wines Price Promise forms part of our Core Values that define how we do business.