California struggling to excel in mid-price range
More From: Curious Facts & Fun
Posted June 3rd, 2009 by Matt Kane | 1 Comment
Sitting late last night, glass of Zinfandel in hand and a copy of Decanter magazine from the not so distant past, I stumbled across an article by TV’s Oz Clarke, asking why there are no good, mid-range wines from California available in the UK. I think this is also a fair question to ask as an Irish consumer when questioning Californian wine available here.
When Oz and James May were galivanting around California for BBC’s “Big Wine Adventure”, it came to light very quickly that that key mid-range price bracket was not being catered for in terms of quality, like it would be from other countries, such as France or Australia. Oz expected that $15 (perhaps equivalent to a €12 bottle available in Ireland) would be a safe place to start, giving him the best value for money, but he struggled to find anything that would have him going back for more.
Varietal character, a sense of terroir and the personality of the producer lacked in this category that should be hitting such a large market of wine enthusiasts. His notes consistently read ‘remarkably little flavour’, with ‘clean’ and ‘inoffensive’ simply not being ambitious enough for this kind of money. As with all wine critics that are taken seriously, OZ would be scoring against retail price - thus judging a wine based on value for money.
California is certainly producing some amazing wines. The same could be said of Oregon. Although my time in California and experience in the market here would lead me along the same line of thought as Oz Clarke. While the U.S. has cracked it when it comes to world class wines (which you might have to pay an arm and a leg for) and inexpensive, mass produced grape juice that isn’t aimed at the wine enthusiast, there is a massive gap - where affordable wines at exceptional quality are more readily found elsewhere.











