Potential growing in the ‘new’ New World
More From: Curious Facts & Fun
Posted July 29th, 2010 by Matt Kane
While the New World continues to take the fight to the traditional, some might say, awkward and one- dimensional, Old World producers, it is perhaps the New World who should also be watching their backs, as two of our close neighbours, England and Wales (pictured), are preparing to shake the industry worldwide.
It’s fair to say, nothing is going to happen overnight, but whatever the cause is, our climate is changing and what might define a world class grape growing region today in terms of the optimum climate, we may see an area closer to home benefiting from grape friendly weather in years to come.
We’re expecting great things of our greenhouse ‘grapevine’ experiment. More on that at a later date, but can you seriously imagine a Riesling from Wexford, or a Pinot Noir from Cork?
Already, parts of southern England are being compared with Champagne, and from what I hear, English sparkling wine is not one to be mixing with 7UP these days. More on England here.
Harpers Wine & Spirit recently reported that the Welsh government is attempting to gear their industry toward future success in the business by learning a few tricks from New Zealand. New Zealand’s North Island has been compared to Wales for climate and soil make-up, and the Kiwi nation has seen tremendous growth by small producers over a relatively short period of time. The cider and beer sectors have also been cited as underdeveloped industries in Wales.
Among other up and coming wine nations, Romania, Croatia, Greece - technically Old World countries, but very much unable to fulfil their undoubted potential just yet. It’s not only about the quality of the wines, it’s got a lot to do with the marketing of them.
Poland is another one showing promise. Although the recession has slowed sales growth, Poland’s wine industry is expected to recover quickly and bounce back stronger than before. A growth of 3% is expected in their wine market this year, much better than many others.
So who will rise to the top and who will fall? Will it take a decade, or will it be less before we see real changes? With emerging consumer markets such as China and India, and the French still refusing to market themselves properly, there’s plenty to play for, and as a consumer, plenty to be curious about.











July 29th, 2010 at 7:47 am
And what of AOC Lusca in north county Dublin? Llewellyn’s grand cru sells for €40 a bottle already.
July 29th, 2010 at 8:40 am
AOC Lusca (like many wines from Greece)is on sale alright but is it selling? (I really hope that Llewellyn is recognised when the Dept of Ag appoints an expert committee to look into all things vitis.)
Dr Billy Christopher showed Ireland’s potential to a max with his Blackwater Winery. A superb experiment. How about the success that Teagasc recorded with grapevines down at Ballygagin in Co Wexford!
The Welsh and the Irish, however,might want to hold onto their shillings for a while yet. The last time I visited Bulgaria all I saw was untapped grape growing potential of the very highest order. Bulgaria was once the bread basket of Europe. More recently, in the late eighties, it filled our supermarkets with wine also. They don’t need climate change to get back into the race all over again. All they need is a few bob a bit of infrastructure and bob’s your aunties husband.
July 29th, 2010 at 10:44 am
Interesting post. I just started 6 Solaris vines- a hybrid bred in a German university and apparently grown to make wine in Sweden. They seem to be doing ok so far.
Will update in a couple of years when I get a harvest.
July 29th, 2010 at 12:24 pm
Have you tried any of his wines yet? Sorry if I’ve missed a beat, I didn’t even know about Lusca!
July 29th, 2010 at 10:49 pm
We stock Nyetimber Classic Cuvee 2003 from Sussex at €44.95 and sells very well for us.